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Colures is the first and only magazine for the successful, professional, upwardly-mobile woman of colour.
Why Colures? Why now?
During the past three decades, there has been an historical explosion of women of colour graduating from college, entering the work force, and moving up the career ladder.
- As of 2008, the average earnings of women of colour in the UK exceed those of white women, for the first time in history. That pay gap is now increasing.
- Between 1980 and 2000, there was a 70% increase in women of colour graduating from college, almost twice the increase for white women during the same period.
- As many of these women of colour in or entering the workplace are the first generation of woman in their family to have an education and a career, they are keenly motivated to prove themselves,to succeed, and to create an aspirational lifestyle.
The New Woman of Colour
The result of this huge societal phenomenon is that there is now a large population segment of women of colour who…
- are college-educated
- are in professional careers
- are on their way to earning significant salaries,
or already are
- have significant amounts of disposable income
- are ardent followers of fashion and style
- love prestige brands and strive to own them
The New Power Consumers
These women are the power consumers of the 21st century:
- highly motivated to succeed
- interested in having the best life has to offer
They are concerned with status, they’re passionate about prestige and luxury brands, and they’ll spend disproportionately to own them.
For an up-market brand, these women can be a powerful engine to bottom-line growth.
Colures: Your Key to the Modern, Powerful Woman of Colour
Colures fills the vacuum in the marketplace, providing this powerful woman of colour with the magazine she’s been waiting for.
At last, a magazine in which she sees herself, and the woman she wants to be.
At last, a magazine that gives her information on fashion, beauty, home and travel, guiding her in her purchase decisions.
At last, a magazine with beautiful photography, intelligent writing, a rich feel and an air of sophistication.
At Last… Colures.
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